The Story of Bata Shoes
Bata dominates the African market. Their shops can be found even in the most remotest part of Africa. Here is the story behind:
By the end of the 19th century, Africa was opening up its market. Many shoes manufacturers sent their representatives to Africa to see if there was any business opportunity in this emerging market.
The majority of them returned home, saying, ‘Nobody in Africa wears shoes. So, there isn’t any market for our shoes there.’
All except for the Bata sales team who reported enthusiastically, ‘Nobody in Africa wears shoes! So, there’s an enormous market for our shoes in Africa!’
Moral of the story: Perspective matters. Your destiny is in your MIND.
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